Has Digital Marketing Earned a Name in Singapore?

Singapore is famous for people here is always online or using the web, and it has the highest online traffic among other places around the globe. Among 10 people you will always find 8 people online, and this number is increasing with growing years. As people in here is very much active on their social media, so the best way to reach them is to use this platform as social media helps a lot in case of promoting products or brands through digital marketing. Previously Singapore had many malls and people used to spend most of their time by staying there which resulted in poor growth of e-commerce, but the recent strategy of digital marketing is gaining popularity because of the huge crowd surfing the internet.Singapore is famous for people here is always online or using the web, and it has the highest online traffic among other places around the globe. Among 10 people you will always find 8 people online, and this number is increasing with growing years. As people in here is very much active on their social media, so the best way to reach them is to use this platform as social media helps a lot in case of promoting products or brands through digital marketing. Previously Singapore had many malls and people used to spend most of their time by staying there which resulted in poor growth of e-commerce, but the recent strategy of digital marketing is gaining popularity because of the huge crowd surfing the internet.

Why a business should adopt digital marketing in Singapore

  • The traditional marketing is done with the help of television, radio commercials, bill boards, etc. which is quite costly. But on the other hand, digital marketing is very much cost effective, and it has a rapid growth. Here you can easily interact with the consumers by spending a nominal cost.
  • As digital marketing is done using online platforms hence, it can reach more audience around the globe within a short span. Traditional marketing is limited to a small audience and places where as digital marketing can target huge audience in a global platform.
  • Here you can count the success rate which means the number of people who are opening the emails or website or is clicking the links can be easily counted or monitored which is not possible in traditional marketing. And if someone sees that the method of marketing is not fruitful by seeing the traffic count then they can easily implement new strategies here.

How digital marketing is usually done

  • Websites content
  • Mobile marketing using MMS and SMS
  • Email marketing
  • Banner ads
  • Search engine optimization by using contents
  • Pay per Click or PPC advertising
  • Marketing using social media platforms
  • Online video content

Whether a business is small or big, it cannot ignore the benefits provided by the digital marketing. It helps to reach a huge audience and create a good impression about the product so that it gains a good brand name as well as consumers. People are very much busy nowadays, and hence they are more dependent on online platforms. Instead of spending time on malls they like purchasing on the internet. And to gain the trust of the people the company has to communicate properly with them and explain their services and product’s quality to them. Now all entrepreneurs want to start their business online as by doing digital marketing they can also get the scope of earning a profit. The customers review all the products of the company and their services before opting for that company. Seeing all these benefits more and more, digital marketing agencies in Singapore are growing with increasing years.

Here the agency will take the entire responsibility of promoting your company or brand to get the maximum profits. So the company needs to hire any digital agency in Singapore and pay the required amount and then they will promote the brand using all the digital methods. Digital marketing agency in Singapore has gained so much popularity that people are leaving the hands of traditional strategies and trusting these methods of brand promoting. Here you can measure the growth rate and change the strategies accordingly. So if you are looking forward to taking your business to a higher level than you can do a little research on digital marketing and then opt for it by hiring a trusted agency.

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Sending Across a Strong Marketing Message

Every single minute, more than 2.5 million posts are shared on Facebook and 215.000 posts are posted on Instagram. But, which one are ignored and which ones appear interesting to the users? Let’s call posts content and let’s say that each content has a few elements, such are the headline, introduction, plot, lists, pros and cons, and conclusion. Which element is the most important?Every single minute, more than 2.5 million posts are shared on Facebook and 215.000 posts are posted on Instagram. But, which one are ignored and which ones appear interesting to the users? Let’s call posts content and let’s say that each content has a few elements, such are the headline, introduction, plot, lists, pros and cons, and conclusion. Which element is the most important?

All of you believe that conclusion or first paragraph is the most important, but all of you are wrong. In Singapore, the biggest attention is focused on the headline! Here is statistical data that confirms the claim.

  1. Eight of ten visitors will actually read the headline
  2. Two of ten will actually click on the content
  3. 38% won’t read more than 2 sentences of your content

Now you can see the importance headlines have in Singapore and now you understand why this element is the most important one. Writing appealing headlines will have a huge positive effect on your digital marketing campaign, and writing them is easier than you may believe.

Why headlines are so important

Recently, a marketing agency Singapore conducted a survey and determined the simple answer to the question above. All visitors are actually paying for your content. They may pay directly, or more commonly with their time. That’s why they want to see something that will offer the solution to their problem and help them. Headlines offer glimpses of the help written inside.

Each person will look for something related to self-interest. For example, you probably wanted to know which the main element of any content is in order to make it better and get better sales or more traffic. Basically, you will have to offer something that your visitors need in order to get a successful headline.

Careful research is mandatory

A marketing agency in Singapore can assist you with this matter much better than anything else. But, we will use Google Trends for an example. Basically, if you look for similar words, with the similar or the same meaning, the results will be different. An interesting example may be with the leads and with the sales. Leads is far more commonly searched term.

Now you know that in order to write a headline that will provide you new clicks, you need to do a research and determine which words must be used. Even if you have the best content on the planet, but just one word in the headline is wrong, your success will be poor.

Top tip: You can use Buzzsumo to write much better headlines due to the fact this platform will help you get keywords that were used in shares on social media. It is the best way to serve something to the users when they don’t know what they actually are looking for. Each result can be categorized according to the country, time, language and etc. This is especially useful because you are looking for keywords for the headlines that will be used in Singapore.

Think as your visitors and try to write headlines that look suitable and just right. Obviously, you still don’t know how to do this, but if you continue to read this content, you will learn.

Tips for writing the successful headlines

There are a few tips we like and we believe they will be more than just productive in Singapore. It must be mentioned that not all of them must be used for the same headline. Using 1-2 is enough.

  1. Try to include word NEW into the headline – There is plenty of content on the internet. We all know that. Most of it is actually obsolete or similar to the other content, so readers will just skip it. Adding word new, at the beginning of the headline is the best way to make your content look fresh and more appealing.
  2. Be direct – Try to be as direct as possible when writing the headline. ‘’I earned $169 today’’ is much better than ‘’I earned more than $100 today.’’
  3. List post – If you include 10 or 4 best, most important in the headline, readers will prefer it due to the fact they know how much time they must to invest and what they will actually get.
  4. Offer value – Include something that will give a short glimpse of the content. 
  5. Be mysterious – This tip doesn’t work every time. We used it in this headline, so it worked for you.

Overall

Each digital agency in Singapore pays a lot of attention to the headlines only and now you know why. The bottom line is that headline is something that readers see the first and it is something that can attract or repel them. With this knowledge, you will attract them.

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Why Every Business is Employing Digital Marketing Today

Digital Marketing is a very important step in an online business or any business in general in today’s age. It is a way of promotion which has been evolved from banners and newspaper advertisements. Digital ads are seen on any digital platform like Television, Web pages, etc. Often times when you visit a site you will be overwhelmed by ads, and they are present on several google site, this is the company’s way to advertise to gain a strong customer base digitally. Digital Marketing is a very important step in an online business or any business in general in today’s age. It is a way of promotion which has been evolved from banners and newspaper advertisements. Digital ads are seen on any digital platform like Television, Web pages, etc. Often times when you visit a site you will be overwhelmed by ads, and they are present on several google site, this is the company’s way to advertise to gain a strong customer base digitally.

Business is more prone to advertise digitally is because of the overwhelming population who use the internet and are constantly are on the internet. It has been showed through surveys that customers are often bent towards buying things that are coming on their periphery often, and they also feel the need to have it. As people are online most of the times businesses showing advertisements on their favorite site will make them want to buy it. In digital marketing, you even will be able to reach a greater audience even international levels. Digital marketing should be done professionally so that a business is able to gain the customer and profit that they expected while working on the marketing.

Every online site that has gained popularity in the recent years has tactically used Digital Marketing to their use. You often see their ads in almost all web pages you visit, and once you visit them, you get their ads more often. This is one of the reasons why they have a huge customer base. Online sites like Facebook and Google also analyzes a user’s browsing history and bombard them with ads that they may like. As a business, you will promote your site on one of these sites or set up your own and try spreading it around.

  • Digital marketing techniques are trackable, so the company will be able to see the popularity of their marketing or even its failure.
  • Cost decreases as Digital marketing isn’t as laborious as physical ones. One can easily hire a digital marketer to do a fabulous job.
  • Content that is established digitally can reach people all over the world or country. So, the marketing will be more successful.
  • Updating the marketing can be done quite easily as the previous work wouldn’t need to be broken apart.
  • It will be easier to be in the presence of customers and also to take their opinions through setting up surveys or polls on one’s website.

Everyone is connected to the internet in Singapore

A country like Singapore is filled with consumers who want to buy things, but often they are pulled away by their tradition and culture and also by the fear of new things.  But almost 80% of Singapore’s population is on the internet, so it is really important for a company to broadcast them on that platform. To have a custom advertisement for a country like Singapore a company may hire a marketing agency in Singapore who knows about their work and the people to target. Online businesses and sites are gaining their foot on Singapore by using good marketing like some big brands that have become quite popular in a few years.

Digital Marketing agencies in Singapore have been established by people who want to help the companies in having a good marketing and to ease them of extra pressure on the companies.  Singapore also sees an in a surge of foreign companies such as eBay who are also proving to be a competitor amongst many, so it is advisable for a company to contact a digital agency in Singapore to get their job done to gain a good customer base and acceptable profit in today’s competitive market.

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